The AI Opportunity Audit.
A written, operator's view of what AI can do for your business in the next 12 months — and what it can't. Six pages. £750. No call required to start. The fee credits in full against any build.
You know you should be doing more with AI. You don't know where to start.
If you run a £1–10M founder-led business, the picture is probably familiar. Two years of vendor pitches. ChatGPT open in another tab but rarely used in earnest. A pilot you ran last year that quietly died. Someone on the team is "looking into agents." The honest position is somewhere between "we should be doing more with this" and "I don't know what I'm even being sold."
Every consultant has a deck. Every vendor has a demo. None of them have spent ten minutes inside your operations. So you read another LinkedIn post about AI agents and close the tab.
The reason to do this is simpler than the noise around it suggests. You'd like a written, operator's view of what AI can actually do for your business in the next 12 months — and what it can't — from someone who isn't trying to sell you software.
That's the Audit. Six pages, written for you, delivered in five working days. £750. No call required to start. The fee credits in full against any build purchased within 30 days.
A working document, specific to your business. Six pages. Written, not pitched.
The Audit is one written document. Read it in twenty minutes, print it, mark it up, forward it inside the business. No slides. No frameworks. No abstract diagrams of "the AI-enabled organisation." It's an opinionated, operator's view of your business — what to do, in what order, what to leave alone — written by someone who isn't trying to sell you software.
You walk away with three named builds you could start this month (each with the problem, the tools, real costs, effort, and who owns it), a 12-month roadmap sequenced around your seasonality and constraints (not a generic AI strategy), and six pitches you can safely decline when the next vendor email arrives.
See a sample Audit → Prepared for a 300-client UK practice. Fully anonymised. The format is the same regardless of industry.
The whole Audit on one page.
Three things observed about the business. Three things to ship in 30 days. One thing I'm explicitly not recommending. Your co-founder or partner can read it over a coffee.
An honest description of the operation.
Where the time goes, where the strain is, what the workflow stack actually looks like. The bit that decides whether the rest of the Audit is useful.
Concrete, costed, owned.
For each build: the problem, the recommendation, the tools, real monthly costs, an effort estimate, and who in the business should own it. AI agents your business owns — not SaaS subscriptions with AI bolted on.
Phased and dated.
Sequenced around your seasonality, your hiring plan, and any forcing functions you've flagged. What to ship this quarter, what to hold, where the business should be by this time next year.
Six pitches to decline.
Six specific pitches I want you to decline — the CRM consolidation project, the "AI co-pilot" upsell, the COO hire, the "AI strategy" off-site, and two more specific to your business. Every consulting report tells you to do more. This page tells you what to ignore.
No call required. You fill out a brief. I write the Audit.
15 minutes of your time.
Pay £750 and fill out a written brief: what the business does, where the friction is, what you've tried with AI, what's coming in the next 12 months. No call, no scheduling tetris — answer the questions when it suits you.
Within 5 working days.
I read your brief, dig into your sector, and write the Audit specifically for your business. Six pages, opinionated, ranked by £-impact. Delivered as a PDF directly to your inbox.
30 minutes, if you want it.
If reading the Audit raises questions, book a 30-minute walkthrough call. Included in the £750. Most people don't book it — the Audit is built to stand on its own and travel inside the business without me.
Who this is for. And who it isn't.
The Audit breaks down for a few specific kinds of business. £750 is cheap enough that I'd rather refund someone in the wrong category than send them a report that doesn't apply — but it's worth checking first.
- Founder-led business doing £1–10M in revenue
- You're the founder, CEO, or COO — someone with real decision rights
- You've run AI experiments and watched at least one die in pilot
- You'd rather see one workflow shipped than ten on a roadmap
- You want to know what's worth doing before you commit to a build
- You're allergic to consulting decks and "transformation journeys"
- You're a venture-backed scale-up with a CTO and a dedicated AI team — talk to them, not me
- You're pre-revenue or under £500k — the problem is finding customers, not AI
- You're inside a corporate or PE-backed group where head office sets tech
- You already describe the business as "AI-native" — you don't need this
- You want a slide deck or a strategy session, not a written report
- You want a free consultation to scope a project before paying anything
£750. One-time. No retainer. No follow-up pitch.
The Audit is the cheapest way to find out whether AI would actually pay back for your business. £750, fixed scope, six pages, delivered within 5 working days. Refundable if I get on the brief and decide your business isn't a fit. The £750 credits in full against any build purchased within 30 days.
Most audits land on one of three builds: Speed-to-Lead Agent (£6k — your leads stop going cold), Company Brain (£8k — one AI that knows your business), or WhatsApp Support Agent (£5k — 60% of customer queries handled automatically). The audit tells you which one fits — or if none of them do. The homepage has the full details.
If the Audit recommends something else entirely, or recommends nothing at all, that's the answer. You'll have spent £750 to find out — cheaper than a single month of any consultant you could hire to tell you the same thing.
£750 covers: the 6-page written Audit, delivered within 5 working days of receiving your brief. One round of clarifying questions if I need them. An optional 30-minute walkthrough call if you want it. The PDF is yours — forward it, mark it up, share it inside the business however is useful.
An operator, not a consultant.
I'm an exited founder. I ran ops at Uber India during the launch years, was Head of Ops at Urban Company, founded and sold a B2B marketplace business (acquired by IDX, 2023), and spent the last cycle as Interim COO at Cloud Cycle through their European expansion.
I audit how work moves, build the workflows that fix it, and ship AI agents into production. The things I recommend are the things I build — in Claude Code, n8n, and Replit, without your engineering team lifting a finger.
I build the things I recommend. The three productised builds on the homepage — Speed-to-Lead Agent, Company Brain, WhatsApp Support Agent — are the most common shapes my Audits recommend. You're not obligated to buy any of them, and the Audit will tell you honestly if none of them fit.
What founders ask before booking.
Why so cheap?
The Audit is the qualification step, not the revenue product. £750 covers my time honestly; it doesn't subsidise the rest. If you proceed to a build, the fee credits in full — so the audit costs you nothing.
How much of my time will it take?
About 15 minutes — the length of the written brief. No call required. If reading the finished Audit raises questions, you can book a 30-minute walkthrough included in the £750, but most people don't book it.
What if my business is too unusual for a templated audit?
It isn't templated. Every Audit is written from scratch against your brief. The six-page structure is the same; the content is specific to your business, your sector, your seasonality, and what you've already tried. If your situation is genuinely outside what I can usefully assess, I'll tell you that on the brief and refund the £750.
Will the Audit recommend one of your productised builds?
Sometimes, yes — Speed-to-Lead Agent, Company Brain, and WhatsApp Support Agent are the shapes my Audits land on most often, so they get recommended when they fit. Sometimes the Audit recommends something else, or recommends doing nothing. The Audit's job is to tell you the truth, not route you to my upsell.
Will the Audit mention specific software products?
Where it's useful, yes — I'll name tools (and combinations of tools) that fit your existing stack, with rough costs. Where I think the right answer is to do nothing or use what you already have, I'll say that instead. The "what I'm not recommending" page is often where existing software gets defended.
What if I want you to build it?
That's a separate, paid engagement — Speed-to-Lead Agent (£6k), Company Brain (£8k), or WhatsApp Support Agent (£5k), each with a monthly retainer. The homepage has the details. Your £750 audit fee credits in full against the build, and existing Audit clients get a 10% discount on their second build.
Can I get a refund?
Yes. If I read your brief and decide your business isn't a fit for the Audit, I refund in full. Once I've sent you the written Audit, no refunds — but if you've genuinely got no value from it, message me and we'll talk.
What sectors do you work with?
Anything founder-led at £1–10M. I've worked across marketplaces, SaaS, transport & logistics, EdTech, ConTech, consumer services, and professional services. The Audit format generalises; the recommendations don't.
£750. Six pages. Five working days. No call required.
Start the 3-minute intake quiz. Eight questions about your business, your stack, and what's been driving you mad. I use it to write the brief, calibrate the recommendations, and quote anything outside scope before you pay.
Book a 30-minute call. No obligation either way.
Most people start the quiz directly. Some want to check fit on a call first — happy to do that. If we agree you should buy the Audit, you can do that on the call.