Operational Advisory · London

I run operations
from inside the seat.

An exited founder embedded inside founder-led businesses. I audit how work actually moves through the company, build the workflows that fix it, and ship the software my recommendations rely on. No deck. No engineering tickets on your team's backlog.

Exited founder
Ex-Uber India launch
Interim COO, Cloud Cycle
Zero eng tickets
Previously worked with
Traktion Uber Urban Company Cloud Cycle Housekeep Zeelo Flylane
What I build

What I ship most often. Yours likely starts with one of these.

Speed-to-Lead Agents

Every five minutes you take to respond to a hot lead, you halve the chance of converting it. AI agents that reply in seconds, qualify, and book the call.

Sales & Pipeline Ops

RFP responses, proposal drafts, CRM hygiene, pipeline reporting. Most revenue teams reclaim 8–10 hours per rep per week.

Customer Support Triage

Routing, response drafting, end-to-end deflection on common queries. One I shipped recently handles 63% of tickets without a human.

Internal Tooling & Dashboards

Internal apps your team actually uses. Built in Claude Code, n8n and Replit. Zero tickets on your eng backlog.

Finance & AR Workflows

Invoice generation, dunning, reconciliation, AR follow-up. The boring back-office work that quietly costs you cash.

Marketing & Content Engines

Campaign workflows, content production, SEO ops, lifecycle email. About half my Builds end up here.

How I work

I don't advise. I embed.

I walk in, audit how work actually moves through the business, rank the opportunities by £-impact, and ship the workflows that fix them. The software is built and deployed by me — your engineering team stays on product.

No deck. No "scored action plan." Working software your team uses next week.

Engagements are scoped to the problem. Sometimes that's a short embedded sprint with one workflow shipped. Sometimes it's a longer engagement when the issues run deeper than workflows alone can solve. We figure that out on the first call.

Who I work with

Founders who know they should be building. And aren't.

Post-Series A startups where ops is bottlenecked and headcount keeps climbing. Bootstrapped businesses pushing past £5M, feeling the strain in sales ops, support and finance. Founder-led businesses that have run the AI experiments and watched every one die in pilot.

The stage label doesn't matter. The problem does.

Marketplaces SaaS Transport & Logistics EdTech ConTech Consumer Services
Not the right fit if…

Your default fix is headcount. You want a strategy deck, not working software. You're looking for a management consultant who'll embed for six months and charge accordingly.

I'm for founders who'd rather see one workflow running in production than ten on a roadmap.

Recently shipped
Custom Intercom agent · live order context
handled support end-to-end with policy + scoring loop
63%tickets handled
Exec performance dashboard
unified team metrics into one leadership view
£40kSaaS leak found
Results

Numbers from the seat. Not from the deck.

60%
Unit cost reduction at Cloud Cycle — ConTech/SaaS.
deployment redesigned · gross margin established for next round
Pipeline growth for an EdTech platform after a strategic pivot to AI.
helped open london office · distance learning → ai pivot
+20%
Transaction volume on a consumer services marketplace.
supply-demand mechanics rearchitected · real liquidity driven
Organic traffic growth for a B2B insurance company.
full SEO and content engine rebuilt from the ground up
£0
Engineering tickets needed for any workflow I ship.
claude code · n8n · replit · your engineers stay on product
1.2M
Daily rides at Uber India at peak — scaled from 19 at launch.
launch team operations · zero-to-one to national scale
About

Technical enough to build the things I recommend.

Saher Shodhan

Saher Shodhan is an exited founder, senior operator, and hands-on builder. He's been in the founder seat, not the advisor seat. That's the difference.

A decade scaling operations where things break daily — Uber India launch team, Head of Ops at Urban Company, founded and sold Traktion (acquired by IDX, 2023), Interim COO during Cloud Cycle's European expansion.

Technical for an operator. Builds workflows and internal tooling himself in Claude Code, n8n, Replit and Webflow. When an ops problem needs software, it gets shipped — without your engineering team lifting a finger.

Based in London. Fixing operations across Europe.

Track record
2024 — now
Shodhan Advisory · Founderoperational advisory for founder-led businesses
2023 — 2024
Cloud Cycle · Interim COO−60% unit costs · 3 EU markets · ConTech/SaaS
2018 — 2023
Traktion · FounderB2B marketplace · bootstrapped · acquired by IDX
2016 — 2018
Urban Company · Head of Ops & Strategic PartnershipsNew Delhi · reported to CEO
2013 — 2015
Uber India · Operations Manager, launch team19 → 1.2M rides/day
Education
Sciences Po, Paris · MSc International Project FinanceEmily Boutmy Scholar
Common questions

What founders ask before reaching out.

Is this consulting or implementation?

Implementation. I do the work inside the business — not advise from the outside and hand over a framework. If you just want a slide deck, I'm not the right fit.

How is this different from a management consultant?

Three differences. I embed for focused execution rather than open-ended retainers. I'm an exited founder, not an operations generalist. And I build the workflows and tooling myself, instead of adding tickets to your engineering backlog.

What stage companies do you work with?

Founder-led businesses at any stage — post-Series A startups, bootstrapped companies scaling through £5–10M, businesses that just took on investment for the first time. The stage label doesn't matter. The problem does.

What kind of work do you take on?

About half what I ship lands in operations — speed-to-lead agents, support triage, internal tooling, finance and AR workflows. The other half is sales and marketing — pipeline ops, content engines, lifecycle email, RFP responders. The common thread isn't the function. It's that the answer is software your team uses next week, not a roadmap.

Where are you based?

London. I work with founder-led businesses across Europe, drawing on direct experience launching and scaling markets in Europe and Asia.

Do I need to be technical?

No. But you do need to be open to using AI and software to fix problems instead of just adding headcount. I build the workflows and tooling myself — you don't need engineering resources for it. If your default answer to every operational problem is "hire someone," this probably isn't the right fit.

Book a call

30 minutes. No brief required. Just a conversation.

Pick a time. We'll work out whether your problem is one I can fix. No pitch, no pressure — and if it isn't a fit, I'll tell you inside the first ten minutes.