/ Boutique Advisory · London

You built something real.
Now it's breaking under
its own weight.

In 10 days, I audit your workflows, find the highest-leverage opportunities, and ship one to production before I leave. Working software, not strategy decks. Fixed fee: £4,950.

Start The 10-Day Build →

Previously worked with

Traktion Uber Urban Company Cloud Cycle Housekeep Zeelo Flylane

What I build

The workflows I ship most.
Yours starts with one of them.

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Speed-to-Lead Agents
Every five minutes you take to respond to a hot lead, you halve the chance of converting it. AI agents that respond in seconds, qualify, and book the call before the prospect closes the tab.
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Sales & Pipeline Ops
RFP responses, proposal drafts, CRM hygiene, pipeline reporting. Reps stop drowning in admin and get back to selling. Most revenue teams reclaim 8–10 hours per rep per week.
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Customer Support Triage
Routing, response drafting, deflection on common queries. Hold your SLA at half the headcount — without making your customers feel like they're talking to a wall.
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Internal Tooling & Dashboards
Custom internal apps your team actually uses. Built fast with Claude Code, n8n and Replit — without a single ticket on your engineering backlog.
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Finance & AR Workflows
Invoice generation, dunning sequences, reconciliation, AR follow-up. The boring back-office work that costs you cash every time it slips through the cracks.
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Marketing & Content Engines
Campaign workflows, content production, SEO ops, lifecycle email. The marketing machine running on rails — about half my Builds end up here.

How it works

I don't advise.
I embed.

01
The Conversation
30 minutes. No pitch deck. We figure out if the problem is one I can actually fix, and if there's a fit.
02
The 10-Day Build
10 days inside your business. I audit your workflows, rank the highest-leverage opportunities by £-impact, and ship one to production before I leave. Fixed fee: £4,950.
03
What comes next
Most founders carry on — a 90-day retainer to ship the remaining workflows, or a longer embedded engagement to fix the underlying operational machine. Both optional. The Build stands on its own.

The 10-Day Build

10 days. One workflow
shipped to production.
£4,950, fixed fee.

Most founders I work with start here. In 10 days, I walk in, audit how work actually flows through your business, find the highest-leverage opportunities, and ship one workflow — live, in production, before I leave.

No strategy deck. No "scored action plan." Working software your team uses on day 11.

→ 10 days, fixed scope
→ Workflow audit across ops, sales, CS, finance
→ Ranked opportunities with £-impact estimates
→ One working workflow deployed to production
→ Implementation playbook for the rest

£4,950, fixed fee. Most workflows I ship pay back the Build inside the first 30 days. If yours doesn't have a clear £-return on day 11, I'll tell you before we start.

Start The 10-Day Build →

Recent builds

Workflows I've shipped.
Live. In production.

Customer Support
Custom Intercom agent with live order context

Built an AI agent inside Intercom with real-time access to order status, support policies, and a feedback loop scored by the support team — so the agent gets sharper every week without a retraining cycle.

Result: handled 63% of all support tickets end-to-end — freeing the human team for the cases that actually needed them.

Internal Tooling
Exec performance dashboard

Unified internal team performance and metrics into a single exec dashboard — pulling from across the business so leadership stops chasing weekly status updates and starts seeing trends.

Result: surfaced a £40,000 hole in SaaS spend on its first run — a leak nobody had spotted in months of manual review.

Who I work with

Founders who know they
should be building.
And aren't.

Post-Series A startups where ops is bottlenecked and headcount keeps climbing. Bootstrapped businesses pushing past £5M, feeling the strain in sales ops, support and finance. Founder-led businesses that have run the AI experiments — and watched every one die in pilot.

If your instinct is to add headcount before fixing the system, or if you only want a strategy deck instead of working software — I'm not the right fit. The Build is for founders who'd rather see one workflow running in production than ten on a roadmap.

Marketplaces SaaS Transport & Logistics EdTech ConTech Consumer Services

Results

Working software.
Operator outcomes.

60%
Unit cost reduction at Cloud Cycle — ConTech/SaaS. Redesigned deployment end-to-end, establishing the gross margin required for the next funding round.
5×
Pipeline growth for an EdTech platform — helped open their London office and execute a strategic pivot from distance learning to AI.
+20%
Transaction volume on a consumer services marketplace — supply-demand mechanics rearchitected to drive real liquidity.
3×
Organic traffic growth for a B2B insurance company — full SEO and content engine rebuilt from the ground up, generating qualified inbound for the first time.
£0
Engineering tickets needed. Every workflow I implement — speed-to-lead agents, internal tools, ops dashboards — gets built end-to-end with Claude Code, n8n and Replit. Your engineers stay focused on product.

About

Saher Shodhan
/ Traktion — Founded, built, exited. B2B marketplace acquired by IDX, 2023.
/ Cloud Cycle — Interim COO. European expansion, cost restructuring.
/ Urban Company — Head of Ops & Strategic Partnerships. Reported to CEO.
/ Uber India — Launch team. 19 to 1.2 million rides per day.
/ Sciences Po, Paris — MSc International Project Finance. Emily Boutmy Scholar.

Saher Shodhan is an exited founder, senior operator, and hands-on marketer. He's been in the founder seat — not the advisor seat. That distinction shapes everything about how this practice works.

A decade operating in high-velocity environments where things break daily: Uber's India launch, Urban Company in New Delhi, founding and selling Traktion, parachuting in as Interim COO during rapid European expansion.

Technical for an operator. Builds workflows and internal tooling from scratch — Claude Code, n8n, Replit, Webflow — without needing your engineering team to lift a finger. When an ops problem needs software, it gets built.

Based in London. Fixing operations across Europe.

Common questions

What founders ask
before reaching out.

Is this consulting or implementation?
Implementation. I do the work inside the business — not advise from the outside and hand over a framework. If you just want a slide deck, I'm not the right fit.
How is this different from hiring a management consultant?
Three main differences. First, I embed for focused execution rather than open-ended retainers. Second, I'm an exited founder, not an operations generalist. Third, I'm highly technical — I build the workflows and tooling myself, instead of adding tickets to your engineering backlog.
What stage companies do you work with?
Founder-led businesses at any stage — post-Series A startups, bootstrapped companies scaling through £5–10M, businesses that just took on investment for the first time. The stage label doesn't matter. The problem does.
What is The 10-Day Build?
A 10-day fixed-fee engagement. I audit your workflows across ops, sales, customer service and finance, rank the highest-leverage opportunities by £-impact, and ship one workflow to production before I leave. £4,950, fixed fee. Most workflows pay back the Build inside 30 days.
What if I don't know which workflow I want?
That's the point of the audit. The first half of the Build is finding the highest-£ opportunities you didn't know were there. You pick the one we ship. If nothing has a clear payback, I'll tell you before we start and we won't run the Build.
What happens after the Build?
Most founders carry on — either a 90-day retainer to ship the remaining workflows on the playbook, or a longer embedded engagement when the operational issues run deeper than workflows alone can solve. Both are optional. The Build stands on its own.
Where are you based?
London. I work with founder-led businesses across Europe, drawing on direct experience launching and scaling markets in Europe and Asia.
Is the Build only for ops workflows?
No. About half my Builds end up shipping marketing or sales workflows — speed-to-lead agents, content engines, lifecycle email, RFP responders. The common thread is the format, not the function: ten days, one shipped workflow, working software your team uses on day eleven.
Do I need to be technical?
No. But you do need to be open to using AI and software to fix problems instead of just adding headcount. I build the workflows and tooling myself — you don't need engineering resources for it. If your default answer to every operational problem is "hire someone," this probably isn't the right fit.

Book a call

30 minutes.
No brief required.
Just a conversation.

Pick a time. We'll figure out whether the challenge fits and whether working together makes sense. No pitch, no pressure.

Prefer email or LinkedIn?

→ sahershodhan@gmail.com
→ linkedin.com/in/sahershodhan
→ London, W14