/ Boutique Advisory · London

You built something real.
Now it's breaking under
its own weight.

In 10 days, I find the highest-leverage automation opportunities in your business — and ship one to production before I leave. Working software, not strategy decks. Fixed fee: £4,950.

Start The Automation Sprint →

Previously worked with

Traktion Uber Urban Company Cloud Cycle Housekeep Zeelo Flylane

What I do

Where things break.
And how I fix them.

→
Operational Untangling
You're scaling fast, but everything feels chaotic. I walk in, map the knot, find the real bottlenecks, and rebuild processes so your team can actually execute. This is what most engagements start with.
→
AI & Automation
You don't need more headcount. You need the machine to do more with less. I build automations and internal tooling — Claude Code, n8n, Replit — so your ops team punches above its weight without adding cost.
→
Margins & Unit Economics
Revenue is up, but margins are a mystery. We rebuild your unit economics model so you — and your next investors — know exactly what a transaction costs.
→
Acquisition Engine
Growth has stalled and you don't know why. We diagnose the funnel, rebuild the pipeline mechanics, and get qualified leads flowing again — hands-on, not advisory.
→
CEO Partnership
You need a senior operator in the room, not a consultant. We carry the operational weight so you can focus on the decisions only a founder can make.
→
Turnkey Marketing Projects
Website, brand, content, campaigns — the full marketing build, executed end-to-end. Not a strategy deck you have to figure out how to implement. Done, shipped, measured.

How it works

I don't advise.
I embed.

01
The Conversation
30 minutes. No pitch deck. We figure out if the problem is one I can actually fix, and if there's a fit.
02
The Automation Sprint
10 days inside your business. I audit your workflows, rank the highest-leverage automation opportunities by £-impact, and ship one to production before I leave. Fixed fee: £4,950.
03
What comes next
Most founders carry on — a 90-day retainer to ship the remaining automations, or a longer embedded engagement to fix the underlying operational machine. Both optional. The Sprint stands on its own.

The Automation Sprint

10 days. One automation
shipped to production.
£4,950, fixed fee.

Most founders I work with start here. In 10 days, I walk in, audit how work actually flows through your business, find the highest-leverage automation opportunities, and ship one of them — live, in production, before I leave.

No strategy deck. No "scored action plan." Working software your team uses on day 11.

→ 10 days, fixed scope
→ Workflow audit across ops, sales, CS, finance
→ Ranked opportunities with £-impact estimates
→ One working automation deployed to production
→ Implementation playbook for the rest

£4,950, fixed fee. Most automations I ship pay back the Sprint inside the first 30 days. If yours doesn't have a clear £-return on day 11, I'll tell you before we start.

Start The Automation Sprint →

Who I work with

For founders at the
breaking point of scale.

Post-Series A startups where growth has outpaced the internal org. Bootstrapped businesses pushing past £5M and feeling the operational strain. Founder-led businesses that just took on investment and need the machine to work before the next board meeting.

If you're spending all your time firefighting internally and you need a senior operator in the room — not another consultant — that's the conversation.

This isn't for every business. If your instinct is to hire three more people before understanding why the current team is stuck, or if you're not willing to use AI and automation to do more with less — I'm not the right fit.

Marketplaces SaaS Transport & Logistics EdTech ConTech Consumer Services

Results

Outcomes. Not deliverables.

60%
Unit cost reduction at Cloud Cycle — ConTech/SaaS. Redesigned deployment end-to-end, establishing the gross margin required for the next funding round.
5×
Pipeline growth for an EdTech platform — helped open their London office and execute a strategic pivot from distance learning to AI.
+20%
Transaction volume on a consumer services marketplace — supply-demand mechanics rearchitected to drive real liquidity.
3
European markets entered simultaneously at Cloud Cycle — operational frameworks and local processes built from scratch under time pressure.
£0
Engineering cost on internal tooling. I build automations and ops tooling myself — Claude Code, n8n, Replit — so you don't burn engineering cycles on operational problems.

About

/ Traktion — Founded, built, exited. B2B marketplace acquired by IDX, 2023.
/ Cloud Cycle — Interim COO. European expansion, cost restructuring.
/ Urban Company — Head of Ops & Strategic Partnerships. Reported to CEO.
/ Uber India — Launch team. 19 to 1.2 million rides per day.
/ Sciences Po, Paris — MSc International Project Finance. Emily Boutmy Scholar.

Saher Shodhan is an exited founder, senior operator, and hands-on marketer. He's been in the founder seat — not the advisor seat. That distinction shapes everything about how this practice works.

A decade operating in high-velocity environments where things break daily: Uber's India launch, Urban Company in New Delhi, founding and selling Traktion, parachuting in as Interim COO during rapid European expansion.

Technical for an operator. Builds automations and internal tooling from scratch — Claude Code, n8n, Replit, Webflow — without needing your engineering team to lift a finger. When an ops problem needs software, it gets built.

Based in London. Fixing operations across Europe.

Common questions

What founders ask
before reaching out.

Is this consulting or implementation?
Implementation. I do the work inside the business — not advise from the outside and hand over a framework. If you just want a slide deck, I'm not the right fit.
How is this different from hiring a management consultant?
Three main differences. First, I embed for focused execution rather than open-ended retainers. Second, I'm an exited founder, not an operations generalist. Third, I'm highly technical — I build the automations and tooling myself, instead of adding tickets to your engineering backlog.
What stage companies do you work with?
Founder-led businesses at any stage — post-Series A startups, bootstrapped companies scaling through £5–10M, businesses that just took on investment for the first time. The stage label doesn't matter. The problem does.
What is The Automation Sprint?
A 10-day fixed-fee engagement. I audit your workflows across ops, sales, customer service and finance, rank the highest-leverage automation opportunities by £-impact, and ship one of them to production before I leave. £4,950, fixed fee. Most automations pay back the Sprint inside 30 days.
What if I don't know which automation I want?
That's the point of the audit. The first half of the Sprint is finding the highest-£ opportunities you didn't know were there. You pick the one we ship. If nothing has a clear payback, I'll tell you before we start and we won't run the Sprint.
What happens after the Sprint?
Most founders carry on — either a 90-day retainer to ship the remaining automations on the playbook, or a longer embedded engagement when the operational issues run deeper than automation alone can solve. Both are optional. The Sprint stands on its own.
Where are you based?
London. I work with founder-led businesses across Europe, drawing on direct experience launching and scaling markets in Europe and Asia.
Do you only do operations work?
No. About half the founders I work with come to me for turnkey marketing projects — building an acquisition engine, overhauling GTM, or executing a full marketing build from positioning to campaigns. The common thread is hands-on execution, not advice. Whether it's ops or marketing, I do the work.
Do I need to be technical?
No. But you do need to be open to using AI and automation to fix problems instead of just adding headcount. I build the tooling myself — you don't need engineering resources for it. If your default answer to every operational problem is "hire someone," this probably isn't the right fit.

Book a call

30 minutes.
No brief required.
Just a conversation.

Pick a time. We'll figure out whether the challenge fits and whether working together makes sense. No pitch, no pressure.

Prefer email or LinkedIn?

→ sahershodhan@gmail.com
→ linkedin.com/in/sahershodhan
→ London, W14