/ Boutique Advisory · London

You built something real.
Now it's breaking under
its own weight.

We embed inside founder-led businesses to fix the operational and go-to-market problems that come with scaling. No slide decks. No retainers. Just the work.

Book a 30-min call →

Previously worked with

Traktion
Uber
Urban Company
Cloud Cycle
Housekeep
Zeelo
Flylane

What we do

Where things break.
And how we fix them.

→
Operational Untangling
You're scaling fast, but everything feels chaotic. We map the knot, find the real bottlenecks, and rebuild the processes so your team can actually execute.
→
Margins & Unit Economics
Revenue is up, but margins are a mystery. We rebuild your unit economics model so you — and your next investors — know exactly what a transaction costs.
→
Go-to-Market Overhaul
The acquisition engine stalled or pipeline isn't converting. We tear down the GTM motion and rebuild it from positioning through to close.
→
CEO Partnership
You need a senior operator in the room, not a consultant. We carry the operational weight so you can focus on the decisions only a founder can make.
→
Multi-Market Expansion
New geographies break old operations. Having launched markets across Europe and Asia, we build the local supply chains and teams from scratch, under pressure.
→
Fundraise Readiness
Before your next raise, investors will stress-test your operations. We make sure the numbers, processes, and narrative hold up before you walk into the room.

How it works

We don't advise.
We embed.

01
The Conversation
30 minutes. No pitch deck. We figure out if the problem is one we can actually fix, and if we're the right fit to do it.
02
The Diagnostic
2–3 weeks inside your business. We map the operational reality, find the actual bottlenecks (not just the symptoms), and build a blunt, prioritised plan.
03
The Fix
We do the work alongside your team. We scope by the problem, not by the hour. When the machine is running smoothly, we step out.

Who we work with

For founders at the
breaking point of scale.

Post-Series A startups where growth has outpaced the internal org. Bootstrapped businesses pushing past £5M and feeling the operational strain.

If you're spending all your time firefighting internally and you need a senior operator in the room — not another consultant — that's the conversation.

Marketplaces SaaS Transport & Logistics EdTech ConTech Consumer Services

Track record

Companies I've worked with.

Traktion Uber Urban Company Cloud Cycle Housekeep Zeelo Flylane

Results

Outcomes. Not deliverables.

60%
Unit cost reduction at Cloud Cycle — ConTech/SaaS. Redesigned deployment end-to-end, establishing the gross margin required for the next funding round.
5×
Qualified lead growth for an EdTech platform — core acquisition strategy redesigned from scratch, not just messaging tweaked.
+20%
Transaction volume on a consumer services marketplace — supply-demand mechanics rearchitected to drive real liquidity.
3
European markets entered simultaneously at Cloud Cycle — operational frameworks and local processes built from scratch under time pressure.

About

/ Traktion — Founded, built, exited. B2B marketplace acquired by IDX, 2023.
/ Cloud Cycle — Interim COO. European expansion, cost restructuring.
/ Urban Company — Head of Ops & Strategic Partnerships. Reported to CEO.
/ Uber India — Launch team. 19 to 1.2 million rides per day.
/ Sciences Po, Paris — MSc International Project Finance. Emily Boutmy Scholar.

Saher Shodhan is an exited founder and senior operator. He's been in the founder seat — not the advisor seat. That distinction shapes everything about how this practice works.

A decade operating in high-velocity environments where things break daily: Uber's India launch, Urban Company in New Delhi, founding and selling Traktion, parachuting in as Interim COO during rapid European expansion.

Technical for an operator. Builds automations and internal tooling from scratch — Claude Code, n8n, Replit, Webflow — without needing your engineering team to lift a finger. When an ops problem needs software, it gets built.

Based in London. Fixing operations across Europe.

Common questions

What founders ask
before reaching out.

Is this consulting or implementation?
Implementation. We do the work inside the business — not advise from the outside and hand over a framework. If you just want a slide deck, we are not the right fit.
How is this different from hiring a management consultant?
Three main differences. First, we embed for focused execution rather than open-ended retainers. Second, the work is led by a founder with an exit, not an operations generalist. Third, we are highly technical — we build the automations and tooling ourselves, instead of adding tickets to your engineering backlog.
What stage companies do you work with?
Post-Series A startups and bootstrapped businesses past £5M revenue. The common thread is that growth is outpacing internal operations. The stage label matters far less than the pain point.
How long does an engagement take?
A diagnostic takes 2–3 weeks. A full operational restructuring typically runs 4–12 weeks depending on urgency. Engagements are strictly scoped around solving the specific problem, not a fixed monthly billing cycle.
Where are you based?
London. We work with founder-led businesses across Europe, drawing on direct experience launching and scaling markets in Europe and Asia.

Book a call

30 minutes.
No brief required.
Just a conversation.

Pick a time. We'll work out whether the challenge fits and whether working together makes sense. No pitch, no pressure.

Prefer email or LinkedIn?

→ sahershodhan@gmail.com
→ linkedin.com/in/sahershodhan
→ London, W14