Boutique Advisory · London

Ten days. One workflow shipped
to production.

I embed in your business, audit how work actually moves through it, and put the highest-£ workflow live before I leave. Fixed fee: £4,950. Most pay back inside 30 days.

Exited founder
Ex-Uber India launch
Interim COO, Cloud Cycle
Zero eng tickets
The 10-Day Build £4,950 fixed
Days 1–2
Embed & audit
Workflow mapping across ops, sales, CS, finance
Days 3–4
Opportunity ranking
Ranked by £-impact, one selected to ship
Days 5–9
Build & test
Working in Claude Code, n8n, Replit
Day 10
Ship to production
Live. Your team uses it on day 11.
£4,950 fixed fee
Book call →
Previously worked with
Traktion Uber Urban Company Cloud Cycle Housekeep Zeelo Flylane
What I build

What I ship most often. Yours likely starts with one of these.

Speed-to-Lead Agents

Every five minutes you take to respond to a hot lead, you halve the chance of converting it. AI agents that reply in seconds, qualify, and book the call.

Sales & Pipeline Ops

RFP responses, proposal drafts, CRM hygiene, pipeline reporting. Most revenue teams reclaim 8–10 hours per rep per week.

Customer Support Triage

Routing, response drafting, end-to-end deflection on common queries. One I shipped recently handles 63% of tickets without a human.

Internal Tooling & Dashboards

Internal apps your team actually uses. Built in Claude Code, n8n and Replit. Zero tickets on your eng backlog.

Finance & AR Workflows

Invoice generation, dunning, reconciliation, AR follow-up. The boring back-office work that quietly costs you cash.

Marketing & Content Engines

Campaign workflows, content production, SEO ops, lifecycle email. About half my Builds end up here.

How it works

I don't advise. I embed.

01 — The Conversation

30 minutes. No deck.

We figure out whether your problem is one I can actually fix. If it isn't, I'll tell you inside the first ten minutes.

02 — The 10-Day Build

Embed. Audit. Ship.

10 days inside your business. I audit your workflows, rank opportunities by £-impact, and put one live before I leave. Fixed fee: £4,950.

03 — What comes next

Optional, not assumed.

Most founders carry on — a 90-day retainer to ship the remaining workflows, or a longer embedded engagement when the issues run deeper. Both optional. The Build stands on its own.

The 10-Day Build

10 days. One workflow shipped to production.

Most founders start here. I walk in on day 1, audit how work actually moves through your business, rank the highest-£ opportunities, and put one workflow live by day 10.

No deck. No "scored action plan." Working software your team uses on day 11.

10 days, fixed scopeHard deadline. Fixed fee. No scope creep.
Workflow audit across ops, sales, CS, financeHow work actually moves through your business, not how you think it does.
Ranked opportunities with £-impact estimatesEvery opportunity scored. You pick the one we ship.
One working workflow deployed to productionLive before I leave. Your team uses it on day 11.
Implementation playbook for the restThe ranked list, costed. Pick off the next one whenever you're ready.
£4,950 fixed fee
Most workflows pay back the Build inside the first 30 days.
Duration
10 calendar days
Your time
~3 hours total
Eng tickets
Zero
Payment
50% to start · 50% on ship
If yours doesn't have a clear £-return on day 11, I'll tell you before we start. I turn away Builds that won't pay back — it's better for both of us.
Start The 10-Day Build →
Who I work with

Founders who know they should be building. And aren't.

Post-Series A startups where ops is bottlenecked and headcount keeps climbing. Bootstrapped businesses pushing past £5M, feeling the strain in sales ops, support and finance. Founder-led businesses that have run the AI experiments and watched every one die in pilot.

The stage label doesn't matter. The problem does.

Marketplaces SaaS Transport & Logistics EdTech ConTech Consumer Services
Not the right fit if…

Your default fix is headcount. You want a strategy deck, not working software. You need a management consultant who'll embed for six months and charge accordingly.

The Build is for founders who'd rather see one workflow running in production than ten on a roadmap.

Recent builds
Custom Intercom agent · live order context
handled support end-to-end with policy + scoring loop
63%tickets handled
Exec performance dashboard
unified team metrics into one leadership view
£40kSaaS leak found
Results

Numbers from the seat. Not from the deck.

60%
Unit cost reduction at Cloud Cycle — ConTech/SaaS.
deployment redesigned · gross margin established for next round
Pipeline growth for an EdTech platform after a strategic pivot to AI.
helped open london office · distance learning → ai pivot
+20%
Transaction volume on a consumer services marketplace.
supply-demand mechanics rearchitected · real liquidity driven
Organic traffic growth for a B2B insurance company.
full SEO and content engine rebuilt from the ground up
£0
Engineering tickets needed for any workflow I ship.
claude code · n8n · replit · your engineers stay on product
10d
From kickoff to working software in production. Every time.
fixed scope · hard deadline · ship before I leave
About

Technical enough to build the things I recommend.

Saher Shodhan

Saher Shodhan is an exited founder, senior operator, and hands-on builder. He's been in the founder seat, not the advisor seat. That's the difference.

A decade scaling operations where things break daily — Uber India launch team, Head of Ops at Urban Company, founded and sold Traktion (acquired by IDX, 2023), Interim COO during Cloud Cycle's European expansion.

Technical for an operator. Builds workflows and internal tooling himself in Claude Code, n8n, Replit and Webflow. When an ops problem needs software, it gets shipped — without your engineering team lifting a finger.

Based in London. Fixing operations across Europe.

Track record
2024 — now
Shodhan Advisory · Founderoperational advisory for founder-led businesses
2023 — 2024
Cloud Cycle · Interim COO−60% unit costs · 3 EU markets · ConTech/SaaS
2018 — 2023
Traktion · FounderB2B marketplace · bootstrapped · acquired by IDX
2016 — 2018
Urban Company · Head of Ops & Strategic PartnershipsNew Delhi · reported to CEO
2013 — 2015
Uber India · Operations Manager, launch team19 → 1.2M rides/day
Education
Sciences Po, Paris · MSc International Project FinanceEmily Boutmy Scholar
Common questions

What founders ask before reaching out.

Is this consulting or implementation?

Implementation. I do the work inside the business — not advise from the outside and hand over a framework. If you just want a slide deck, I'm not the right fit.

How is this different from a management consultant?

Three differences. I embed for focused execution rather than open-ended retainers. I'm an exited founder, not an operations generalist. And I build the workflows and tooling myself, instead of adding tickets to your engineering backlog.

What stage companies do you work with?

Founder-led businesses at any stage — post-Series A startups, bootstrapped companies scaling through £5–10M, businesses that just took on investment for the first time. The stage label doesn't matter. The problem does.

What is The 10-Day Build?

A 10-day fixed-fee engagement. I audit your workflows across ops, sales, customer service and finance, rank the highest-leverage opportunities by £-impact, and ship one workflow to production before I leave. £4,950, fixed fee. Most workflows pay back the Build inside 30 days.

What if I don't know which workflow I want?

That's the point of the audit. The first half of the Build is finding the highest-£ opportunities you didn't know were there. You pick the one we ship. If nothing has a clear payback, I'll tell you before we start and we won't run the Build.

What happens after the Build?

Most founders carry on — either a 90-day retainer to ship the remaining workflows on the playbook, or a longer embedded engagement when the operational issues run deeper than workflows alone can solve. Both are optional. The Build stands on its own.

Where are you based?

London. I work with founder-led businesses across Europe, drawing on direct experience launching and scaling markets in Europe and Asia.

Is the Build only for ops workflows?

No. About half my Builds end up shipping marketing or sales workflows — speed-to-lead agents, content engines, lifecycle email, RFP responders. The common thread is the format, not the function: ten days, one shipped workflow, working software your team uses on day eleven.

Do I need to be technical?

No. But you do need to be open to using AI and software to fix problems instead of just adding headcount. I build the workflows and tooling myself — you don't need engineering resources for it. If your default answer to every operational problem is "hire someone," this probably isn't the right fit.

Book a call

30 minutes. No brief required. Just a conversation.

Pick a time. We'll work out whether your problem is one I can fix. No pitch, no pressure — and if it isn't a fit, I'll tell you inside the first ten minutes.